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KVH’s DIRECTV Entertainment Sets Leading Coach Lines Apart from Competition


KVH’s low-profile TracVision satellite TV antennas provide the entertainment customers demand in a convenient, affordable package

MIDDLETOWN, RI – Just as leading airlines have discovered that they can win passenger loyalty by providing access to live satellite TV during flights, leading coach operators are getting onboard, too. Charter fleet owners are using this popular trend to help win and retain loyal customers, while carefully balancing costs and returns. Increasingly, these businesses are turning to the TracVision® line of mobile satellite TV systems from KVH Industries, Inc., (Nasdaq: KVHI), which offers customers live satellite TV programming between destinations.

Since monthly costs for commercial satellite TV subscriptions are very reasonable, TracVision systems are valuable, cost-effective tools for attracting and retaining charter customers. “Live TV is one of the amenities we add to our coaches in order to set ourselves apart from our competition,” explains Luke Busskohl, sales and marketing manager for Arrow Stage Lines in Norfolk, NE. “It just has to be part of the package on our ultra-luxury coaches, and we’re benefitting from having it on some of our newer standard coaches as well. Everybody wants TV on their charter.”

“We don’t want to lose customers because we don’t have TV,” said John Abbott, general manager of Abbott Trailways in Roanoke, VA. “If we don’t have it, they’ll go somewhere else. Having the TracVision working is just as important as having the air conditioning and the engine running.”

Abbott Trailways and Arrow Stage Lines currently offer live satellite TV via KVH’s award-winning TracVision A7 on their ultra-luxury vehicles (alongside big-screen, high-definition TVs, custom seating, and other amenities) as well as on some standard vehicles, and both companies plan to gradually expand the offering to 100% of their fleets.

“We’re very excited to be a part of this trend in the motorcoach charter market,” says Ken Lokey, senior sales and account manager for KVH. “Live, reliable satellite TV via the TracVision A7 or R6 systems adds tremendous value to a charter, and it definitely beats driving for safety, convenience, and effects on the environment.”

KVH’s award-winning TracVision A7 and R-series satellite TV antennas offer outstanding reception of hundreds of channels of live satellite TV programming, whether the vehicle is parked or cruising down the highway. Ranging from the low-profile, 5" high TracVision A7 to the HD-ready, 12" TracVision R6 and R5SL, to the affordable, stationary R4SL, KVH offers a satellite TV solution for every coach. With these antennas, customers can enjoy DIRECTV®, DISH Network®, and Bell ExpressVu programming as they travel across North America.

Visit to learn more about KVH’s satellite TV products for vehicles.

Visit to download a free case study illustrating Arrow Stage Lines’ successful use of the TracVision A7 to win and retain customers for their luxury charters.

About KVH Industries, Inc.

Middletown, RI-based KVH Industries, Inc., and its wholly owned subsidiary, KVH Europe A/S, are leading providers of in-motion satellite TV and communications systems, having designed, manufactured, and sold more than 150,000 mobile satellite antennas for applications on vessels, vehicles, and aircraft. KVH’s mission is to connect mobile customers around the globe with the same digital television entertainment, communications, and Internet services that they enjoy in their homes and offices.

This release may contain certain forward-looking statements that involve risks and uncertainties. Forward-looking statements include, for example, the functionality, characteristics, quality and performance of KVH’s products and technology; anticipated innovation and product development; and customer preferences, requirements and expectations. The actual results could differ materially. Factors that may cause such differences include, among others, those discussed in KVH’s most recent annual report on Form 10-K filed with the SEC. KVH does not assume any obligation to update its forward-looking statements to reflect new information or developments.

KVH and TracVision are registered trademarks of KVH Industries, Inc. All other trademarks are the property of their respective companies.

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