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KVH TracVision A5 Adds DIRECTV Service & New Level of Luxury to Custom Rolls Royce


Genaddi Design Group Embeds Low-profile Antenna to Provide Hundreds of Channels of DIRECTV® Service to Rolls Royce Phantom

MIDDLETOWN, RI – March 3, 2005 – Just a glimpse of the Rolls Royce Phantom brings one word to mind: luxury. For the master coachbuilders at Wisconsin-based Genaddi Design Group, luxury is their business. So when they set out to build the epitome of luxury on wheels, they knew it had to include the TracVision A5® satellite TV antenna by KVH Industries, Inc., (Nasdaq: KVHI), winner of the 2004 General Motors “Most Innovative Product Design Award.” TracVision A5 offers in-motion reception of 125+ channels of live, DIRECTV® programming.

Standing only 5 inches high and incorporating KVH’s groundbreaking hybrid phased-array technology, the TracVision A5’s sleek design makes it ideal for automobiles. And the folks at Genaddi Design took a good thing and made it even better, embedding the antenna into the roof of the lavish automobile for a seamless finish on an automotive work of art.

“The KVH unit is superior in its packaging and its design to anything else we have seen,” said Mark Von Edward Genaddi Gerisch, founder and chairman of the board of Genaddi Design Group. “The TracVision A5 gives perfect reception. People want access to live television. The fact is that no matter where you are, you are always in touch with world news and entertainment.”

That continuous access to news and information is of the utmost importance to Genaddi’s customers, who fancy nothing but the best. Genaddi’s master coachbuilders design and build prestigious vehicles, from Rolls Royce to Bentleys and the Maybach 57. And for the best they use the best, the TracVision A5.

The crystal-clear picture quality of live satellite television from the TracVision A5 complements the chic atmosphere of the Rolls Royce Phantom. With its 5.1 Dolby® full theater surround sound, lush reclining seats, and 41-inch liquid plasma television screen, The combination makes for the best theater in the world, right inside one of the finest automobiles ever built.

“KVH consistently strives for complete customer satisfaction by adhering to superior performance standards and providing mobile access to the premier satellite TV entertainment from DIRECTV. Genaddi Design Group uses only first-class products on their luxury vehicles, and the TracVision A5 is a perfect match,” said Ian Palmer, executive vice president of satellite sales for KVH. “While the TracVision A5 is typically mounted on a roof or roof rack, Genaddi Design Group has shown tremendous innovation in making the product an integral part of the design of the car. This same innovation is demonstrated in our plans for a low-profile TracVision designed to be embedded in the roof, an ideal application for factory installation.”

The TracVision A5 is the only in-motion satellite TV antenna system for automobiles currently in production and available to consumers across the U.S. The antenna is compatible with most factory-installed and aftermarket roof racks, so installation is easy. KVH also offers a tamper-resistant roof mount system for vehicles without roof racks. The TracVision A5 is protected by U.S. patents #6,856,300 and #D493,164, with additional patents pending.

The TracVision A5 has been recognized throughout the past year for the impact it has made on the automotive market. On January 3, 2005, KVH and the TracVision A5 were honored with the Market Leadership Award from industry research firm Frost & Sullivan, recognizing KVH’s pioneering efforts to develop and support the automotive satellite TV marketplace. KVH has also been named a finalist for the prestigious 2005 Automotive News PACE Award for the TracVision A5, as well as a Consumer Electronics Association “Design & Innovation Honoree,” among others. In a February 2005 report, industry analyst Frost & Sullivan projected that more than 3 millions vehicles in the United States would be equipped with mobile satellite TV technology by 2011.

Details regarding KVH’s complete line of TracVision satellite TV antennas are available at

Note to editors - High-resolution images of the embedded TracVision A5 and the customized Rolls Royce Phantom are available at Additional photos of the TracVision A5 and KVH’s other mobile satellite TV and communication products are available at

The Genaddi Design Group ( has been in business for over 20 years, creating handcrafted quality vehicles for discriminating customers. Genaddi Design Group techniques and technology have evolved over time, to incorporate innovative new processes with time-tested traditional methods.

KVH Industries, Inc. is the leading provider of in-motion satellite systems, having designed, manufactured, and sold more than 75,000 mobile satellite antennas for mobile applications on boats, RVs, trucks, buses and automobiles, more than any other company. An ISO 9001-certified company, KVH has headquarters in Middletown, Rhode Island, with a fiber optic and military navigation product manufacturing facility in Tinley Park, Illinois, and a European sales, marketing, and support office in Kokkedal, Denmark.

This release may contain certain forward-looking statements that involve risks and uncertainties. Forward-looking statements include, for example, the functionality, characteristics, quality and performance of KVH’s products and technology; anticipated innovation and product development; and customer preferences, requirements and expectations. The actual results could differ. Factors that may cause such differences include, among others, those discussed in KVH’s most recent Form 10-Q filed with the SEC. KVH assumes no obligation to update its forward-looking statements to reflect new information or developments.

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